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The movie story deals with a zamindar who insults Durga by try stealing her idol in the temple in a state of inebriation and gets killed by the enraged Durga who puts a curse on his heirs that she is going to take one family member each every 48 years on the day of Diwali and one male heir dies accidentally at the end of every 48 years.
The present year denotes end of another 48 years and the Target of Durga is Murari, the Grandson of Sabari whose husband died 48 years back because of the curse.
He is survived by his father Sattipandu, brothers Sreenayya, Baachi and Soori and their respective wives and kids along with Sabari.
Murari is named after Sabari's husband and thus is called with utmost respect by all family members except Gopi who calls him either by his name or as Kanayya.
She treats him like her son and even decides to go for abortion clandestinely so that she would not neglect him once she has her own offspring.
Thus since his childhood Murari considers Gopi as his mother since his mother died giving birth to him.
In another village, a beautiful city-bred Agricultural student called Vasundhara lives along with her big combined family and is the cynosure of all eyes and affection in the family.
Sattipandu and Vasundhara's father Chanti are blood related and actually Gopi is Chanti's adopted daughter.
These two families are separated because of a feud at Gopi's marriage because of Chanti's evil son Rambabu.
Every year, Gopi is allowed to go there without any escort from her husband and when a tussle happens regarding this, Sreenayya apologizes and tries to patch up with her.
At that point, Murari comes to know about Gopi's sacrifice for him when he secretly listens their conversation.
For the first time, Gopi gets an escort in the form of Murari after this incident.
There after few incidents, Murari falls in love with Vasundhara but leaves the house because of a land dispute with Rambabu with Gopi staying back there for few more days.
Vasundhara tries to convey her love but she had no chance and returns to Hyderabad.
Back at Murari's home town, the temple priest Seshayya comes to know that Murari is going to be the victim of Devi's curse but he does not disclose the same to Sabari who goes for a pilgrimage.
Meanwhile with assurance from his father, Murari goes to Hyderabad and unites with Vasundhara.
They go back to Murari's house where Vasundhara lies that she came for Agricultural research.
Slowly the couple gets the nod from all the members of both of the families.
Meanwhile Sabari, who returns from the pilgrimage, upon being informed by Seshayya that Murari would be subjected to death by Devi this year, refuses for the marriage.
Rambabu announces marriage of Vasundhara with Murari's cousin Bullabbayi that day and when informed by Chanti, Murari tries to quit the temple to save her but is stopped by Sabari.
Then she reveals the dark secret that is kept under wraps about Durga's curse to her family when they all are at the temple offering prayers for redemption.
Murari promises to Sabari that he would come alive along with Vasundhara to complete his part in the prayers.